It’s not a culture problem. It’s a leadership problem
Culture isn’t what you say you value, coach Verl Workman writes. It’s what your real estate team experiences when you’re not in the room....
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Leadership misalignment is the hidden real estate career killer
Fathom Realty President Lori Muller writes that, while production may keep your business moving, alignment with the right leadership determines how far you grow — and whether that growth lasts....
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Gary Keller on Compass-Anywhere: ‘I wouldn’t have done it’
Gary Keller delivered his annual State of the Housing Market keynote on Monday, musing on sales trends and market competitiveness — while offering a few quips about Compass and CoStar. ...
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How to capture massive share in today’s tough real estate market
Old school marketing strategy married to AI customization is the secret to success in today’s new and very competitive marketplace, Bernice Ross writes....
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How to raise your price point with luxury staging
Julian Buckner of Vesta Home shares strategies for raising the price point of your average listing and increasing your commission by staging high-end homes effectively....
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Did this mom of 3 murder her husband to support her real estate habit? A Kouri Richins FAQ
As real estate pro Kouri Richins goes on trial for the murder of her husband, learn more about the wheeling and dealing that may lie behind the motive....
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Keller Williams opens Command platform to 3rd-party developers
After years of steadily adding integrations to its Command platform, Keller Williams is opening the doors to third-party developers through a specialized hub. The hub will fast-track integration launches to Command's app store, KW Marketplace. ...
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Proptech CEO: We’re ’empowering’ real estate agents, not ‘trying to displace’ them
Infinityy wants buyers to turn to listings, not Google, with their questions. And the company believes it can turn early curiosity into faster, more qualified conversations....
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NAR’s marketing chief reveals the new strategy for Realtors
After years of turbulence, lawsuits and shakeups, NAR is making a bold marketing reset. CMO and CCO, Bennett Richardson, talks strategy for new "More Than Opening Doors" campaign....
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NAR highlights unseen work of Realtors in new ad campaign
The 1.47-million member organization seeks to show consumers that "agents who are Realtors do more than open doors" with its slate of new ads....
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